A Press Release is a thing of the past thanks to Social Media. Perhaps unknowingly, ordinary people have been sending press releases every time they post on their social network page and blogs the media pays attention to. Blogs, text messaging, emails, social networks, etc. all serve as a conduit for delivering news. From Twitter's infamous "What are you doing?" to news about an event or product, Social Media promotes conversation.
The most significant difference is that a press release is controlled information whereas in social media the information can spear off into positive or negative directions. However, the conversations taking place online are organic, spontaneous and most importantly, attention grabbing.
Thursday, March 26, 2009
The Demise of the Press Release
A Press Release is a thing of the past thanks to Social Media. Perhaps unknowingly, ordinary people have been sending press releases every time they post on their social network page and blogs the media pays attention to. Blogs, text messaging, emails, social networks, etc. all serve as a conduit for delivering news. From Twitter's infamous "What are you doing?" to news about an event or product, Social Media promotes conversation.
The most significant difference is that a press release is controlled information whereas in social media the information can spear off into positive or negative directions. However, the conversations taking place online are organic, spontaneous and most importantly, attention grabbing.
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