Business Use of Social Media

Journalist Lawrence Perry says if you run a business and want to know what the buzz surrounding social media is all about, you can read the following tips on how you can use social media for your business. Use social media to check on competition- Gathering information from social media on the activities of your competition can be the only legal way you can actually “spy” on your competition. You can see what promos they have, the price points of their products and other information that you may be able to use to be able to be more competitive. You can also use social media to know more about your industry and see where you are in relation to what’s going on in your industry. Do character check on prospective employees- Social networks are very useful in checking the character of people that you are considering hiring for your business. Millions of people especially young ones use social networks in their daily lives. Despite all the things people post online, many of them still do not still lock or set the privacy of their social accounts. You can snoop around people’s online accounts and see how they interact with people online and how they really are like. Tweets, Facebook statuses and other information that people post online really say a lot about them. Networking with people- Social networks are also great for building business networks. You can meet the right people online that you can foster cooperative partnerships with. You can even meet people that you can collaborate with and partner with in your personal activities. Use social media for marketing- Because of the extent of social media’s reach you can use them to really connect with your target market. With more than 350 million users on Facebook and millions of users on Twitter and other social networks, social media give you the opportunity to reach millions of users without spending an arm and a leg on marketing. Use social media to provide customer service- You can reach out to your clients using social media and provide satisfactory customer service. If your clients have any concerns, you can use social media to reach out to them and resolve any of the problems and issues they are having with your company.