Business Use of Social Media

Journalist Lawrence Perry says if you run a business and want to know what the buzz surrounding social media is all about, you can read the following tips on how you can use social media for your business. Use social media to check on competition- Gathering information from social media on the activities of your competition can be the only legal way you can actually “spy” on your competition. You can see what promos they have, the price points of their products and other information that you may be able to use to be able to be more competitive. You can also use social media to know more about your industry and see where you are in relation to what’s going on in your industry. Do character check on prospective employees- Social networks are very useful in checking the character of people that you are considering hiring for your business. Millions of people especially young ones use social networks in their daily lives. Despite all the things people post online, many of them still do not still lock or set the privacy of their social accounts. You can snoop around people’s online accounts and see how they interact with people online and how they really are like. Tweets, Facebook statuses and other information that people post online really say a lot about them. Networking with people- Social networks are also great for building business networks. You can meet the right people online that you can foster cooperative partnerships with. You can even meet people that you can collaborate with and partner with in your personal activities. Use social media for marketing- Because of the extent of social media’s reach you can use them to really connect with your target market. With more than 350 million users on Facebook and millions of users on Twitter and other social networks, social media give you the opportunity to reach millions of users without spending an arm and a leg on marketing. Use social media to provide customer service- You can reach out to your clients using social media and provide satisfactory customer service. If your clients have any concerns, you can use social media to reach out to them and resolve any of the problems and issues they are having with your company.

Consistent Branding for Social Media Marketing

Although there is a large push to jump on the social media marketing bandwagon, most companies and business owners strike out into the great unknown of the online frontier without a social media marketing branding plan. It might seem unnecessary to most business owners; however, the creation of an online branding strategy is one of the most vital steps to social media marketing success. “Just as each bubble of social media contact floats out into the webosphere toward an intended audience,” says Diana Bourgeois, Social Media Marketing Examiner contributor, “a social media brand must be consistent for potential customers and business partners to see a strong message.” There are as many different online forums and networking sites in the online marketing arena as there are bees in a hive. For the purpose of clarity, consider Facebook, Twitter, LinkedIn, and Biznik as prime examples. In fact, these five steps to creating a consistent brand in social media marketing will apply the same way to every online promotional opportunity from electronic article publication to blogging: Decide on a Niche Market. No matter what audience you are seeking to address, identifying your niche audience is even more vital in social media marketing than in traditional marketing because there are millions more people to reach. Many companies believe that drawing thousands of followers on Twitter or dozens of connections on LinkedIn equals high ROI (return on investment). If 999 of the 1000 people who follow you on Twitter are women without children and you sell mommy products, then your conversion is actually VERY low. Finding your niche audience will give you good coverage for your brand and lead to better conversions. Consider a Face. Much of social media marketing is about finding the right way to promote. Whether you decide to use your company logo or your picture, remember that the icon or avatar will represent the “face” of your online efforts. If it is important to have human recognition (for services, human recognition is imperative!), then consider finding a person that looks non-generic in race, economic type, and profession without being remote or sterile. Persona Grata. The welcome person should be prepared to tweet, post, and connect with a consistent tone and voice to distribute all company correspondences of online marketing. By allowing one person to interact on each posting board and forum, the chances are better that the message and branding will stay the same in all social media venues. Slogan-ate. In virtually every social media forum, there is the opportunity to write a short blurb about the company or person. This is incredibly useful space that most people waste. This is the place where people look when they are deciding if they want to connect with you and get to know you. Using this space as your online business card or elevator speech is the best approach for developing interaction between social media platforms. Promote and Measure. By setting up separate promotions for each social media forum, you are able to kills two marketing birds with one stone! You can do some quick A / B testing of several promotions to see which promotion out performs the other. Plus, you can quickly measure results by the number of people who take you up on the offer. Once you have decided which promotion has achieved more results, you should create slight variation of the same promotion to strength your brand recognition for each social media involvement and measure return on investment. Many of the reasons that solopreneurs and companies market in an online atmosphere include the opportunity to gain exposure for their brand and the dissemination of branded marketing messages to a larger audience. In both cases, increasing brand recognition and promoting a strong marketing message require a consistent brand for the audience to connect the dots into a series of marketing touches that increase sales potential. By following the five steps, consistent branding in social media marketing will match the branding on the rest of your promotional materials.