Sesame Street Has a Pulse on Pop Culture

"Sesame Street" is made for kids, but darn it, it's a pretty good show no matter how old you are. The program, which has been on the air for decades, isn't just educational — it's also very funny.
Want an example? A buzzy clip of Grover lampooning the hugely popular Old Spice commercials is stirring up the Search box. In just a few days, the video, which aims to teach kids about the word "on," has racked up close to a million views on YouTube. Search queries on "grover old spice" have jumped over 1,000%. Check it out for yourself below and learn to "smell like a monster..."



In the 40 years since it was founded, Sesame Street has been the single largest informal educator of children—not just in the US, but around the world. Sesame Workshop creates locally produced media to help children develop their prospects while striving to bridge educational, socioeconomic and cultural gaps.
Sesame Workshop is continually pushing the limits of the digital experience, which would explain why it won this year’s New Approaches—Daytime Entertainment Emmy, an award that recognizes the use of new media (associated websites, webcasts, and interactivity).

The Workshop produces content for multiple media platforms on a wide range of issues, including literacy, health, and military deployment. Initiatives meet specific needs to help young children and their families develop critical skills, acquire healthy habits and build emotional strength to prepare them for lifelong learning.

“Sesame Workshop creates games in an effort to leverage our educational content and provide rich opportunities for children to interact with the Sesame Street characters across various platforms: online, game consoles, and mobile devices,” says Makeda Mays Green, Director of Education and Research, Digital Media, at Sesame Workshop.